GQ Men Of The Year Awards

Celebrity Talent Booking Agency Berlin Barcelona

With Condé Nast, CLY worked on producing the annual GQ Men of the Year awards. GQ is a magazine for men with style, covering cars, technology, fashion, watches, and beauty. This award show production was the ultimate lifestyle event. As their agency partner for celebrity talent booking over seven years, we managed all national and international celebrities for the annual event. Our event department handled the event from design to planning to execution, offering a 360-degree event agency experience. We created the most stylish gala of the year, with ten award categories honouring outstanding personalities from international and German show business, the music industry, fashion, culture, and sports. This is one of the reasons we love being a celebrity talent booking agency.

Supporting Condé Nast each year with celebrity talent booking, testimonial consulting, and VIP endorsements, our responsibilities included press coordination, general celebrity talent outreach, travel management, contract negotiations, influencer outreach, red carpet coordination, and handling all interview requests. In short, we were responsible for bringing Hollywood flair much further east, all the way to the capital of Germany. We recruited and cared for national celebrities from Munich, Berlin, Hamburg, and Düsseldorf, as well as internationally known attendees from Paris, Milan, New York, Los Angeles, and London. A-list celebrity attendees over the years included Bill Murray (who was honoured for his life’s work), Arnold Schwarzenegger (who received a special award for “Legend of the Century”), David Beckham, Lenny Kravitz, Liv Tyler, Donald Sutherland, Adrien Brody, Philipp Lahm, Thom Browne, and Naomi Campbell.

We are proud to have worked with Condé Nast and GQ over several years, creating so many breathtaking events that we couldn’t choose a favourite if we had to. We love planning and working out every detail to create unique and special events for our clients. Doing this in our home base in Berlin was the icing on the cake!

We are your experts on events with celebrities.

Also acting as a celebrity talent booking agency, we are experts in working with A-list celebrities. We know they are on a very tight schedule, so we ensure all activities are planned accordingly and manage their interviews and other public appearances. We book their private jet, offer a service as a greeter at the airport, and have a limousine and security ready for the VIP’s convenience. With our attention to detail and experience, we can ensure all operations run smoothly, and both will be satisfied – your brand’s customers and the celebrity you wish to work with.

In the past, we have organised and managed numerous campaigns and events for internationally renowned clients and made celebrity talent bookings for them.

Celebrity talent booking agency from the first contact to the red carpet

Of course, such luxury events require the management of special guests, which is where our expertise in celebrity collaboration is beneficial—nowadays, no red carpet gets press attention without celebrities. Our team facilitates celebrity collaboration and campaigns for productions of any scale. As a celebrity management agency for many customers, we can draw on a network of numerous contacts.

CLY has gathered years of experience as a talent agency and management expertise in international relations with global celebrities. We have had the pleasure of working with superstars like Naomi Campbell, David Beckham, Kate Hudson, Bella Hadid, Jared Leto, Hailey Bieber, Kaia Gerber, Ethan Hawke, Lenny Kravitz, Jean Paul Gaultier, and Arnold Schwarzenegger for some of our projects with brands such as Samsung, BMW Group, Escada or even the GQ Men Of The Year Awards. Taking our role as a full-service agency quite literally, we care for everything from celebrity bookings to the catering of VIP guests.